By holoz0r on Skatehive
Advertising is a horror. It exists to sell us things we don't need, to share unrelatable experiences we've never had, and to influence us to want. Sure, some artists and models, and creative production folk get paid a pittance to produce it, but so much of it is full of irredeemable bullshit, factual errors, and I particularly do not enjoy it when charities advertise - be it for donations, or to espouse their goodliness in an incredibly holier than thou style. This is an auction for your attention, a bid to elevate their need for donations to a pedestal higher than the own demands your very own income competes against. My introduction is over. I want to talk about a particularly heinous example I saw recently. It was for the Australian Red Cross Blood Service. It talked about the importance of people donating blood. The catch line, the central point of the advertisement. One in three of us will need blood in our life time. Last time I checked, this advertisement was directed toward hum