By meno on Skatehive
When my onboarding efforts started, I remember talking to my wife about my approach. Who do we onboard? How? What’s the reason for them to join? All those questions had to be laid out, just to assure some level of success. It was then that she mentioned two words put together: Onboarding Vectors. I won’t necessarily bore you with the full details of that conversation—since that post might end up too long for anyone’s temporal investment—but it’s enough to say that it makes sense to approach onboarding businesses through these “vectors,” as we’ve started calling them. The guiding question is simple: Are we clients of that business? If the answer is no, maybe it’s not the best business to onboard. If the answer is a hell yeah, then not only is it easier, it’s the obvious choice. I can confidently say: “If you want more of my business, I’m happy to give it to you—just help me spend my money here.” A proposition that’s hard to resist. This morning, I woke up thinking of these onboarding ve