By tarazkp on Skatehive
There were interesting results from Deloitte consulting, saying that while 80% of Nordic leaders believe that AI technology brings efficiency benefits, less than 20% believe it adds to turnover. What this means is that the benefit is in the savings, not the expansion of business. It is in shedding headcount, not in increasing revenue streams. Little surprise to me at this stage. There are very likely exceptions across industries, but I think it is worth noting still that while the back office can benefit a huge amount from automation and even creation, a lot of the direct revenue building activity that leads to sales, is still human to human. That human can be supported with information and even some communication, but if they are unable to convert that collateral into a relationship and demonstrate business impact, it is unlikely to provide much assistance at all. That means that good sellers are still required, especially in the B2B sectors. The problem with efficiency savings withou